How does it work?
Career pages SEO
Lead generation and
and action plans
A strategy in four steps
People are searching for information on the web on a daily basis. Just think of what you would do before booking a table in a restaurant or before buying a new car. You have a look on the Internet to see whether or not other people recommend this restaurant and if the car you have chosen is safe and reliable enough.
That’s exactly the same for talents looking for a new challenge! They search on the internet to find information about the
market and potential employers. But there is more! Even passive talents are active online and are paying attention to what's happening in their market! It’s an opportunity for you to provide them the content you want by setting up a real strategy.
Just like you worry about the client’s perception of your company, you should take into account the image you convey to your employees and professionals. It’s Employer Branding. You must define your own culture and values, discover what talents want, create your value proposition and spread it around to attract the right candidates.
Once you have defined your values, your goal will be to attract visitors on your career pages, convert them into candidates, make sure you hire the candidates you want now, keep the interesting ones for the future and turn all of them into promoters.
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